Before you create a digital marketing strategy that aligns your business and brand objectives, creating your brand narrative first is critical. This is your story to communicate the value of your business to the world. But, your story is not about you, it’s about your clients and what they want. Your clients don’t actually care […]
Pandemic Pivot for Your Business
Pandemic Pivot for Your Business. Business owners from all categories have experienced a multitude of challenges because of the pandemic. Adjustments had to be made––are still being made, and tried and tested strategies are being shaken. When faced with an adversity we’ve never experienced before. It is imperative to make agile and smart business decisions. […]
Google Ads and Negative Keywords
Google Ads and Negative Keywords. When you’re looking to get more leads online, getting noticed is good, the goal however is getting high quality leads and by implementing this tactic you can achieve this goal. One of the most common and effective ways to get exposure online is by having Google Ad Campaigns. A lot […]